Here are examples of creative name cards or business cards from all around the world!
Archive for Graphic Design
40 Creative Name Card / Business Card Design
The Two Most Important Factors In eCommerce Design
The Two Most Important Factors In eCommerce Design
Friday, 9 November 2007 – Philip Bennett
OK, so the title isn’t strictly true there is one important factor in ecommerce shopping cart design and two things you have to do achieve it. The goal is to make people purchase your product. The two things you have to do to make them buy is to help and persuade.
When you design a site you need to pay serious attention to it’s usability and it’s persuasive abilities. The aim of a good eCommerce solutions is to gently (or not so gently) persuade the sites user to purchase the product they want to make sure that they find this as easy as possible you need to make sure that your website is as usable as possible. There are thousands of usability and persuasive design methodologies and we don’t intend to cover them all in this article. We have identified a couple of the most important factors in both areas and given you some tips and guidance to help you tailor your shopping cart software to increase sales.
Usability Design
When a customer lands on your internet store they will only have a certain amount of patience, once this all runs out they will give up and leave your site for one of your competitors. The easier your site is to use and the less they have to think about how it works the longer they will stay on your site, and the more likely they will be to purchase from you.
With the increase in the use of CSS and the increasing accessibility of graphic manipulation packages people are able to completely customise the way the ‘things you click’ on their web-site look, the limit it pretty much their own imagination. Unfortunately this can lead to some confusion for users who have to think about what is clickable and what isn’t, this will cause them to get frustrated.
With text links it’s best to follow HTML tradition, keeping links in a contrasting colours and keep them underlined. Users also like to know where they have been, so keeping links that have been visited in another colour is good practice.
The best course of actions with buttons is to .. well .. make them look like buttons. I know it seems patronising but a lot of people forget this when they have spent a lot of time making sure the buttons on their site fit in with the design. Raised looking buttons are difficult to make look nice and clean without them looking a little ’2001′ but it’s really worth spending a little time thinking about your buttons.
One of the easiest way to lose customers is to actually lose them. If you customers can’t find their way around your store, or can’t find their way to wherever they want to be they’re not going to buy from you.
What’s the best way to achieve this? Well it’s probably by using tabs. they give a good idea of where the user is, and how they can get to where they want to be.
Tag Lines are frequently dismissed from modern website design in order to make at design look less cluttered, and certainly there are situation where removing a tag line will do no harm but generally there are useful. It is important that a customer know as quickly as possible if your site will sell the product they are looking for. A good example of this is Amazon when they first launched they used a tag-line similar to ‘Online Bookstore’ because when customer landed on their page they would have had to think a little to work out that a company called Amazon was in fact an online book store. However as Amazon are now so well known they have removed it as it’s no longer needed.
Persuasive Design
Once you’ve addressed the Usability of your store and your visitors can find their way around your site easily and find their way to where they want to be, you must then consider the second important part of the design. You need to make then go to where YOU want them too, the order confirmation page. Below are 3 tips for making this happen.
Once the user has put some items into their cart and clicked on the checkout button there is a good chance that they really want to buy something. So whatever you do make it as easy as possible for them to put their credit card details in and click the order confirm button.
A design practice that we implement is removing all unnecessary links from the order process. For example all links to the home and search boxes are removed. If the user goes searching for other products then it’s possible that they’ll get side tracked and forget that they were going to buy your products. But make sure that the user still has access to the information about the product that they’re buying, we try to implement this by including all the information on the shopping cart page, or by linking to pop-up with the info in, we do not link back to the original product page as this could lead to further distractions.
Long checkout processes with multiple pages is also something that should be avoided. Only ask the customer for information that you really need.
One of the main ways that people will look for products on your site is by using the search box. Rigging (or Mapping) your searches will allows you to map products to keyword, so when a customer searches for a word related to a product that does not include the keywords in the title or the product text you can make sure the products show up. This is just like a customer asking a shop assistance for a product when they know what they want the product to do, but are just not sure of the name of the product.
You need to make your product descriptions and products images as descriptive as possible, do not ever assume that your customers are as well versed on your products as you are. If there is something they want to know and you haven’t covered they will do one of three things:
- Ask you, which happens a lot less than you would imagine.
- Go and look on a competitors web-site, if they have the information then it’s likely you’ve lost a customer.
- Give Up.
Also the more information that you include the more ‘spider food’ there is got the search engines, writing the product descriptions is a good time to focus on Search Engine Optimisation.
Following a couple of these simple guidelines you should see a marked increase in the conversion rate for your store. There are also many other usability and persuasive design models that you can apply and we defiantly recommend searching for some more to apply to your shopping cart.
About the Author:
Ecommerce Shopping Cart Software is a one stop shop for all the information you need about shopping cart software and ecommerce solutions. This site is brought to you by Bennett Enable eCommerce Solutions
Article Source:
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Tips to Create an Effective Graphic Design Portfolio
Tips to Create an Effective Graphic Design Portfolio
Tuesday, 3 June 2008 – John Mahoney
To the graphic designer, it is not sufficient just to have a diploma or knowledge in designing. In addition to this, their career is greatly dependent on their graphic design portfolio. This is because it is based on the material produced in the portfolio that you get your future job openings.
When creating your portfolio, you have to concentrate on showing your work to its best advantage and not distracting with too many distractions in it. Of course, you will have to use a clever layout in your designs. However in the process, you have to remember not to forget the purpose of the portfolio, which is to display your work and not divert attention from it.
Variety adds spice to your portfolio
Create a graphic design portfolio with various pieces of your past work. It is better to choose pieces where you have used different concepts and design skills in creating your work.
Remember that variety is an asset for a portfolio as this is the best way of giving an employer an idea of what you can do for them. So, if you have the talent, don’t hide it but flaunt it. But if you don’t have it, don’t despair, work at developing one.
One important trait you have to develop to create an effective graphic design portfolio is to be able to look at your work critically. Don’t add work that is not of good quality; remember that the portfolio is created to reflect your ability in producing high quality designs and in deciding what a high quality design is.
Use expert opinion when creating your portfolio
If you find it difficult to choose the pieces of work to include in your graphic design portfolio, you could consider getting some expert opinion. Many a time, an honest but brutal critique proves great in creating the perfect portfolio.
When creating your portfolio, it is better to include all the best works you have done so far. And if you are a newbie in the field, you may have to include everything you have done so far in the portfolio. Even things you have done for friends and family can be included in the portfolio, so long as the work is something that is complete and clear to look at.
Use the internet to create an online portfolio
You could consider enlarging your graphic design portfolio by volunteering your services for local, non-profit organizations. These organizations are usually more than happy to get some of their work done for free.
And to make things beneficial to you, you could request to have your business name and phone number added in the finished work you do for them, as advertisement of your work. This way, both you and the organization benefit, and you have extra pieces to add to your graphic design portfolio.
With the internet at your finger tips, you can create an online portfolio. This way, people and employers from all over the world will be able take a look at your graphic design portfolio, and decide on the feasibility of hiring you.
About the Author:
John Mahoney is a freelance author who writes about various technology related subjects including graphic design. For more information about John visit his website: www.techstore.ie.
Article Source:
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What defines a creative looking book cover?
What defines a creative looking book cover?
A book cover that attracts attention is a book cover that is different than any other.
Duh, everyone knows that but how to be different?
Here is an example,
” In My Life so Far” A book by Stefan Sagmeister
The packaging of the book is what makes people curious. It is an interchangable cover!!
If you are interested in the book, you can check it out here
Graphics against Swine Flu!
Design and it’s responsibility
Designing is not just about getting people to buy buy buy!
The H1N1 virus is spreading around the world. It will soon be a major problem towards our health and economy!
As a designer, I will help educate people about the safety measures against the coming flu season. Here are some free graphics to download!
1. Washing your hand
Do not touch your nose and mouth with dirty hands and wash your hand regularly with soap.
2. Wear you mask properly
What’s the point of wearing a mask if you do not wear it properly!
When wearing a mask, keep both your nose and mouth covered!
3. Can’t stop your sneeze?
You do not need to stop your sneeze! But covering with a tissue or handkerchief makes a huge difference. Be courteous and polite!
Always avoid getting too close to people coughing or sneezing to avoid getting infected.
Knowing the Prepress
Knowing the Prepress
by Joel Owens
Have you ever wondered who handles you print jobs each and every time you ask an online printing company to do them for you? The prepress handles your job orders once you have uploaded them on the internet and they are the ones who are going to handle it from there. The quality and outcome of your work would depend on how they handle it. They are more of like an extended employee of your business because your print jobs would soley depends on how they deal with it.
The Prepress
The prepress is a team composed mostly of experienced graphic designers who are considered experts w hen it comes to their specific fields and specialties. They are the ones who would represent the printing company you are working with as you start your printing process until you end it.
What do they do?
They practically do everything from the start as you place your orders up until the end wherein your prints are shipped or mailed back to you. Here are just some of the things they are usually tasked to do.
Planning
This comes most especially for those ones who know do not know too much about coming up with their print jobs. Not only will the prepress help you plan in whatever print you want to produce but they will also plan how your print jobs could be run to make it most cost-efficient. Their planning jobs could be as easy as assisting you with your design and layout up to the most complex of fixing which print is which and what goes first.
Color Management
This is the step where they would check if the colors are compatible with the type of printing you are asking them to do. It is also their job to see if the colors contrast or complement each other. They could make some adjustments on the colors you incorporated but of course, they must first ask for your approval.
Proofing
Proofing is the part where the graphic artists would check the over-all outcome of your print jobs. This is where they would check each and every detail of your prints. With your permission, they could make several adjustments that are capable of making your prints look its best.
Design tips
Being the professional graphic designers that they are, they would be able to give you some tips that would work for you and your prints. These tips could range from doing your layouts, placing your images or the printing process itself. They are more than willing to help you and give you tips about whatever.
File Submission
Once they have done the necessary adjustments and you have approved it, they would then submit these files to the printers which in turn would come up with the hard copies of your print jobs.
If you want your print jobs to come out at its best, you must trust the prepress with what they are doing. These people are the ones who guide you through out the whole printing process.
How to Get a Job as a Graphic Designer
How to Get a Job as a Graphic Designer
by Dot Design
“Hi.. how are you? Do you have any tips for me how to get into the UK design industry (Other than sending applications to agencies). Thanks!”
Which got me thinking about how difficult it was for me and some of the fellow graphic design students I studied with to get a job in the design industry back in 1999 (yes that long ago!) straight out of design college. I snapped up a job with a Central London design agency in Soho within 2 weeks of leaving college but looking back it wasn’t really the right job for me then. Though just 13 months later I changed positions and worked for a great design agency based in London Bridge and learned a huge amount as well as working on lots of different types of projects as a designer.
Anyway competition was fierce then BUT the amount of graphic design and other design courses available in art colleges and universities up and down the college has grown hugely since then.
So here are a few tips on (like Adam asked) “how to get into the UK Design industry”
The Portfolio
Having a great design portfolio is a must. To be honest your design portfolio is the most important thing on this list, its what you’ll mainly be judged on. It must be well presented and include at least 6 or more design projects. Think about the kind of work the agency your applying to does and try to tailor your portfolio towards that. For example if they specialise in corporate identity and branding work try to include work of this kind.
Be ready to talk about your design work, what inspired you, why you approached the project in the way you did, even choice of typeface, colours, imagery etc. Show them some of your sketchs and development work, some agencies what to see your scribbles more than the finished work as it shows your design process and how you think!
Before taking your portfolio along to job interviews, make sure you show it to a people (tutors, other design students) talk them through it, get them to ask you questions about your design work and respond with suitable answers. This will get you used to talking people through your portfolio, making you a more prepared for the interview.
Work Experience:
Offer to do some work experience with a design company who’s work you really admire (for free if you have to!), even if its just a week then spend that week wowing them, making the tea, producing great work, take an interest in everything relating to that design company. It is a good way to get your foot in the door but also don’t be too pushy or cocky, you might think your a great designer but remember there is a big difference between design college and the real world!
If the company really like you during your work experience they might offer you a full time job!
Finding Work:
Send your portfolio as a PDF etc to as many design companies (that your interested in) as possible, then after a few days give them a quick call to check they have received it.
Another alternative and one that worked for me is to approach a design recruitment agency. I contacted Major Players (there are many others!) when looking for a new graphic design position. They interviewed me and I took them through my portfolio and skills set, based on this they then contacted me when suitable jobs became available. This worked very well as they got me a new job within 2 weeks.
Dress code:
There isn’t one as such. Wear what your comfortable in but also look like you have made some sort of effort! That said I wouldn’t recommend turning up in a suit! Remember what you wear can be seen as a reflection of yourself and your design style or preferences.
Behaviour:
Be yourself, be calm and open to discussing your work and the work of the design agency. Remember to ask questions about what work they produce and what your role would be. One thing I found useful was to ask if someone could take you around the studio, afterall that is where you’ll be working if you get the job and you need to see what sort of environment you’ll be working in. It also easier to ask questions as you move around and see how they work.
Research
Remember to do some research on the company that is interviewing you, as they are likely to ask you what made you apply for a job with them, what sort of work do they produce, what awards have they won (if any), why do you want to work for them in particular?
Keep trying
Above all keep trying and keep looking at ways to improve your portfolio. If you go for an interview and they don’t give you a job, don’t worry, your work just might not be suitable for that particular design agency.
So hope this has helped, good luck!
Die Cut Business Cards – Worth The Investment?
What’s the hype about die cut business cards?
Smart business owners, job seekers, freelancers, and designers know that one of the keys to an effective business card is simply, standing out.
One of the best ways to do that is by choosing a card of an original shape.
Think about it: if 9 out of 10 business cards your prospect receives are the traditional rectangular shape, it stands to reason that having an odd shaped business card might earn you a little extra attention.
With that in mind, companies began producing cards in different shapes and sizes. Some oversized (like chubby, for example), others undersized (like slim and mini for example), square business cards, and of course, rounded corners. They were different enough to stand out from traditional cards, but approachable enough for the masses.
But some people like to break out even further from the mold.
Enter die cut business cards. An endless opportunity for creativity. If you can think it, it can be done.
No matter what industry you’re in, a die cut business card can be made to match it. A hamburger shaped business card for a burger joint… a pipe shaped card for a plumber… a rectangular card with a bite cut out of it for a bakery (or a dentist!)… a card that looks like a city skyline. Even die cut metal business cards are a reality with virtually unlimited flexibility.
From simple to ornate it can be done.
While die cut business cards are virtually guaranteed to stand out, they can cost anywhere from a little extra to a lot extra. It all depends on whether the shape you’re interested is an already existing template or whether it needs to be custom created for you. It’s also important to make sure that if you’re choosing a unique shape, that you don’t sacrifice the image you’re trying to portray. An attorney, for example, could create a business card in the shape of a gavel, but that doesn’t make it wise. So make sure your decision is in line with your company image.
And work with an expert who you are confident can implement your idea (or his or her own) in a way that’s sure to garner not only a lot of attention, but a positive reaction as well.
The bottom line is, die cut business cards are but one creative option that exists. Choose it if you’re confident enough in your concept that it justifies the added time, expense, and effort. If not, there are so many other creative business card shapes, materials, and effects to choose from that me be equally impressive, but easier to implement.
How Much is a Great Online Logo Worth?
Pricing a logo
This logo information page was inspired by the absolute confusion I see when it comes to online logo creation. I’ve searched dozens of logo web pages and have found that there is no consistency and more confusion than information. This page is strictly about the creation of the logo alone, no stationary package or implementation guidelines would be included.
I feel the price of a logo should be based on three criteria:
1. Experience of the logo designer
2. Size & budget of the company using the logo
3. Scope and length of the logo usage
I use the three criteria above assuming that the logo design is a standard type of logo. One other factor might come into play if a client were to request a very detailed and complicated logo design that bordered on being a technical illustration. You would have to factor in the extra time to create this type of design.
Below are my further thoughts on the subject and a guide as to what you should look for in an online logo designer.
Cheap logo design
They’re all over the Internet – logo designs under $150! I’ve seen $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will easily find a wide range of prices for logo design on the Internet.
Be careful of cheap logo design offers, some designers may use clip art. A logo design that includes a royalty free piece of clip art cannot be copyrighted. Any company in the world could use the same piece of clip art as part of their logo design. Be sure and check out the designers portfolio. At $49 each, do their logos all look the same? Do 80% of them have block lettering and a swoosh?
Some logo designers charge one flat fee for a logo with no questions asked. Can you imagine Pepsi purchasing a logo design for $99? What a deal! Or how about Bob’s bait shop paying $750 for a logo. There goes the budget! All companies are not equal in size, budget and scope.
The confusion doesn’t stop there. Some logo designers charge additional costs for extra colors, extra modifications and extra preliminary designs. You have to get your calculator out just to figure the final cost of your logo. Do you really know what you are paying for?
How much is a logo really worth?
How much is a logo design really worth? Ask Coca-Cola, Polo, Nike, The Hard Rock Cafe, Hallmark or any other company that relies on their logo as their number one spokesman. Not every company is as large as these but every company should have a logo that is easy to identify and stands for the integrity of that business.
A logo design is more valuable to a company than a single spot illustration. An illustration is normally used once or used for a limited campaign, whereas a logo is used for years and is placed on business cards, letterheads, envelopes, web sites, vehicles, buildings and products. Do you see the difference in value to a company? A logo has more value than just the hours spent on creating it. It becomes the companies identity.
With that said, shouldn’t a logo be worth more than just the time involved in creating it? Professional graphic design rates average anywhere from $30 to $75 per hour. If you see a logo design priced at $125 and that designer charges $50 per hour for design work, do you assume that they spent 2.5 hours on your logo? That price would include the time spent to contact you, the research done on your company and competition, the preliminary ideas, the changes, the finalizing of the logo, the file prep for each different format, sending the logo, billing and allowing you to have all rights to the design. So how much time was actually spent creating your logo?
My conclusion is that a logo is much more valuable to a company than a standard illustration so the price should reflect the added value. Many professional graphic designers would be hard pressed to create a top notch illustration for under $150 let alone a creative, well designed logo. So beware of logos priced under $150, you may get what you pay for.
Added charges
I personally do not believe that the cost of a professionally priced logo design should be influenced by the list below. These factors are a part of logo design and should be kept under control by the logo designer.
Logo Modifications – If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business.
Do be aware though, that there will be those clients that will pick, pick and pick at the design. As a logo designer I do sometimes see the need to limit modifications but it will all even out in the long run. Some clients will need zero changes while others may request ten.
Extra Colors – Printers charge more for extra colors. If a logo designer charges more for a two color logo than they do for a three color logo, get a detailed explanation as to why. It only takes the click of a mouse to add an extra color.
Preliminary Designs – A few choices is good, to many choices is overkill. A logo designer should be able to decide for you the correct amount of preliminary designs it will require to create your perfect logo. Be leary of eight, ten and more initial designs. How much time could actually be spent on each design? If you don’t like your first two or three designs you can easily request two or three more.
If you are on a committe or a board, I assure you, you do not want to present ten logos to ten different people. You may never get down to a winning design.
If you need an additional presentation of logos due to a complete change in direction on your part, you should be charged an extra fee. An example would be asking for a yellow duck logo design and changing your mind to a red dog design once the logos are presented to you.
Adding an identity program to your logo is a legitimate cost. Designing the business card, letterhead and envelope layouts are normally a higher priced package. You should receive camera ready files for each design.
A fair logo price
There is a standard reference for pricing graphic design and corporate identity projects. It is Pricing and Ethical Guidelines, published by the Graphic Artists Guild. Any logo designer can purchase the book. A professional graphic designer would have a tough time supporting a family and a studio designing all of their logos below $200.
I’m not going to give exact prices for a logo design because each logo designers circumstances are different. Amateur logo designers charge much less to get their feet wet, but they should slowly increase their rates as they gain experience and creativity.
The standard logo design rates are based on two major components, company size and application or distribution size. The majority of logo designs created over the Internet are created for small companies and individuals with limited application and distribution uses. Fortune 500 companies normally pay much higher logo design rates and use advertising agencies.
An individual or small company with small to average uses should be prepared to pay anywhere from $300 to $1500 for a top quality, professional logo design.
Negotiate
If you have a small budget but like a more professional logo designer with higher logo rates, try to negotiate a better deal. Explain that you are a start up company or that you cannot pay the full amount until a later date.
Providing an exact idea of your logo with sketches might also save you a little money. If you can help the designer save time, you may be able to save money. A very simple text only logo might also be negotiated for a lower price.
If you have the budget and you like the logo designer, pay the going rate. Logo designers rely on top paying clients to make a living. Once established, a logo designer can then begin to negotiate and help smaller mom and pop businesses.
What’s included with your logo?
The worst part of paying for a cheap logo is finding out that you were not sent the correct file formats for printing and web. You will then have to pay another graphic designer or printer to create the correct files. Be aware of what file types you will be needing and ask your logo designer what file types are included in their price.
The most common file types needed are AI (Illustrator) and EPS for most professional print jobs. These are vector format files. These files should be in a CMYK color format. Vector art allows you to reduce or enlarge a design to ANY size without losing detail or clarity.
For home use and some print jobs you will need TIFF and BMP files. These are pixel files and should have a DPI (dots per inch) of at least 300 dpi. 600-1200 dpi is best for professional printing. These type of files lose their detail when enlarged but can be reduced.
The last file types you will need would be JPEG and GIF. These are pixel files and are used for web design. They should be in a RGB color format. Be aware that not all colors translate well on the Internet, especially GIF files. Ask if the logo designer used web safe colors. You should receive crisp 72 dpi files for the Internet. A GIF file should be transparent if you do not want a white box around it when displayed on your page.
Be sure and ask your logo designer about your logo colors. Ask them for the Pantone PMS color numbers for each color. You will need this information each time your logo is printed. This insures that you get the exact same colors with every printer that you use.
Will you get your files over the Internet or will you receive a CD? Try to get a CD, it is much easier to take that to your local printer. Ask your designer how long they keep your logo on file in case you lose your versions later down the road.
You should also receive all rights (copyrights) to your logo. Since a logo is a companies identity you will need to own all rights to get a trademark. Ask for this in writing if you have any doubts. When it comes to a cartoon or character logo some designers might negotiate fewer rights or usage’s to your logo to help save you money. You can renegotiate all rights and usage’s at a later date when you can financially afford it.
Ask for the background on the logo designer you choose, you should at the very least know their name. Do they have a degree? How long have they designed logos? Is this their profession or a hobby? Where is there portfolio? Can you contact their other clients? Can you speak to them directly? With the amount of software available today and the invention of the Internet, any sixteen year old kid can start his own logo design company.
Final Thoughts
In closing let me say that the information above is my own personal opinion and is taken from years of searching logo design web sites and reading books on graphic design. Some logo designers will disagree with my thoughts, especially the $49 logo designers. The prices and information I have explained here only pertain to the work of graphic designers, not advertising agencies. An advertising agency handles logo design on a larger scale and incorporates an entire corporate identity service. Their logo design rates are many times higher than a graphic designers.
by Curtis D. Tucker
Cartoon Logo Designer
Logotype: What does it have to do with me?
What is logotype?
Logotype is one of the three style of logo designing. They are graphical symbols made out of a single piece of type combined with some separate elements. It is considered one of the most difficult logo to attempt as the coherence between the elements and the typeface holds the key to a successful logo.
Here are some examples of logotypes.
They may look simple but creating successful logotypes require more time and effort than you think. Before a designer can put their pen or pencil on paper, they will need to go through tonnes of research and brainstorming in order to locate the connection between the client and the audience.
Here is a summary of a related article, from Designer.am:
Before starting to design a logotype/trademark you should first go through the following stages:
1) Research
-Investigate the scope of action of the organization/company/individual.
-Research what kinds of logotypes/trademarks were in use in the past.
-Find out what developments and trends of logotype/trademark design and usage are present in the current market.
2) Designing
-Take into consideration that a logotype/trademark is aimed at helping a client to make the product, the sphere of activity more popular and compatible in the market.
-Decide on what elements the logotype/trademark will consist (a name/title, a symbol or a combination of both)
-Logo/trademark composed only of a name or a title may become an easy solution. (Only if the client is already popular enough for the high-quality product, activities or services)
-Using only a name or title as a logo it is extremely important to choose or design a specific font or else you will have to persuade your client to spend considerable amount of money on advertisement.
-Using abbreviations such kind of logos/trademarks (e.g. UPS, IBM). Moreover, you should take into consideration that the shorter it is, the more attractive it will be.
-Create an appropriate combination of geometric figures with your creativity, which will satisfy both the client’s requirements and your ambitions.
-Present 2 or 3 draft versions of each of the above-mentioned variants for the client to make the choice (the client will get confused and will not be able to make a decision if you present more than that).
What makes a good logotype?
A good logotype need to be memorable, meaningful and appropriate.
1) Memorable – distinguishable from others with its unique approach.
2) Meaningful – convey a meaning or a general idea about the product/services.
3) Appropriate – logotype/trademark in different environments and sizes.
A note to all,
As the design field become more and more competitive with clients cutting down on budget, most designers reduce their research and skip into the design phase. The results are catastrophic! But you just can’t pay $100 for a designer to work on a logo for days. How much should you pay for a logo?
Your company may not be as big as McDonald’s, spending millions of dollars on developing their brand, but a strong brand do makes a difference! (Unless you forgot the yellow M logo from McDonald’s)
